The Italian Radical Design group was founded in Italy, in the Langhe region, with the aim of preserving and enhancing historic Italian design brands with a radical and nonconformist spirit. Its brands include Gufram, Memphis, and Meritalia®.

Founded in Turin in 1966, Gufram is now known worldwide for its production of nonconformist, subversive, and irreverent designs, from the BOCCA® sofa to the CACTUS® coat rack.

Since 1987, Meritalia® has been an incubator of multifaceted and contemporary creativity, thanks to continuous experimentation, high-quality manufacturing, and the unmistakable signature of Gaetano Pesce.

Memphis, born in 1981 in Milan thanks to the group of authors led by Ettore Sottsass, creates unconventional products, full of symbolic meanings, which for decades have inspired generations of creatives.